Lloyd and his co-authors rejected the idea that the Fairness Doctrine alone could solve these problems, arguing that the Doctrine must be part of a more sweeping regulatory effort aimed at curbing the influence of todays political talkers.[T]he Fairness Doctrine was never, by itself, an effective tool to ensure fair discussion of important issues, the report stated.
The Fairness Doctrine was most effective as part of a regulatory structure that limited license terms to three years, subjected broadcasters to license challenges through comparative hearings, required notice to the local community that licenses were going to expire, and empowered the local community through a process of interviewing a variety of local leaders [about whether a stations license should be renewed], it added.
The report recommended that the government implement ownership caps, limit license terms, allow local interest groups to lobby against a broadcaster, and fine those station owners who fail to meet these requirements, with the funds going to support their public broadcasting competitors.
Here’s more of what Lloyd had to say …